Knowmax - Lead - Digital Marketing (4-6 yrs) Amritsar/Punjab (Online/Digital Marketing)
Knowmax.ai
Amritsar, Punjab
Permanent
Full-time
2 months ago
Responsibilities:- Organic Ranking - Drive digital metrics such as traffic, engagement rate, average time spent, form fills (leads) by conducting research, planning and executing all SEO/SEM activities for organic growth- Email Marketing - Manage a database, find out the right tools and run regular email campaigns including newsletters, cold email campaigns and drip campaigns- Analytics & Reporting - Own and manage all reports related to website metrics, budgets, leads- Evaluate Technologies - Keep an eye out on the latest technologies and tools available by constant research, demos, trials to experiment and ensure that the MarTech Stack is as per industry benchmarks- Integrated Campaign Management - Liaison with content marketers, marketing operations, designs and sales leaders to run 360 marketing campaigns including email, social, ABM to maximize ROI and better lead nurturingQualifications:- Experience into B2C & B2B companies- 4 to 6 years of overall work experience. At least 3 years of experience in core digital marketing- Certifications - Google Data Analytics Professional Certificate, Advanced Google Analytics (Any other certification is good to have)- Proven experience in executing high-performing campaigns mapped directly with ROI (funnel creation)- Track record of organic first marketing instead of paid or PPC (desirable but not mandatory) (ref:updazz.com)