Job Description : App & Web Growth Manager (Marketing)Responsibilities:- Own the revenue for all sub-segments of growth, including App, Web, and Call Centre.- Monitor and manage advertising budgets, ensuring optimal allocation to maximize ROI.- Develop strategies for acquisition, retention, online visibility, conversion and experimentation to meet the desired goals- Manage stakeholders across geographies, functions to deliver the revenue goalsDigital Acquisition and Retention:- Utilize prior experience to drive new user acquisition through various digital channels such as App, Web, social media, content marketing, and partnerships utilizing organic and paid initiatives- Develop and implement strategies for customer/user retention through CRM channels, including email, push notifications, and SMS.Online Presence Optimization:- Optimize our presence on search engines (Google), app stores (Apple, Google Play), and other relevant platforms- Implement SEO strategies, schema markup, and structured data to enhance our online visibility.- Develop, implement, and optimize effective SEM campaigns across various platforms such as Google Ads, Bing Ads, and other search engines.Conversion Optimization:- Analyze user journeys and implement strategies to optimize conversion rates at different stages of the funnel, from awareness to conversion.- Conduct A/B testing and experiments to identify high-impact growth opportunities, iterating quickly based on data-driven insights.Performance Analysis and ROI Optimization:- Monitor and deliver key KPIs, including App Installs, Impressions, CTR from Meta search engines, DAU from App and Website, and Calls on Call Centre.- Optimize and achieve target ROI across all growth segments.- Analyze data to carve out meaningful insightCollaboration and Partnerships:- Collaborate with Product, Engineering, Analytics, and Creative teams to align growth strategies.- Drive partnerships with 3rd-party affiliates to increase the top of the funnel.Team Leadership and Management:- Demonstrate structured problem-solving skills and take ownership of growth initiatives.- Manage and lead a high-performing team, fostering a collaborative and results-driven culture.Key Skills:- Bachelor's degree in Marketing, Business, Computer Science, or a related field; advanced degrees are a plus.- Minimum of 4 years of experience in a similar role, with a strong technical and analytical background.- Proven track record of driving top-of-the-funnel growth for digital channels, especially within the travel or e-commerce industry.- Experience in search engine optimization (SEO), app store optimization (ASO), and meta platform management.- Experience in digital marketing tools such as Google Analytics, Customer Relationship - Management (CRM) Software such as Mo-Engage, SEO Tools such as Ahrefs and Moz for link building, keyword research, competitor analysis, and rank tracking.- Technical proficiency in web performance optimization and call center tools.- Strong analytical skills and proficiency in data analysis tools and techniques.- Exceptional communication and project management skills.- Google Ads certification or relevant industry certifications are a plus.- Familiarity with the travel and hospitality industry is a plus.- Experience Range - 4 years- Location - Gurgaon (ref:updazz.com)
