Account Director - Media Planning

DWA APAC

Bangalore, Karnataka
Permanent
Full-time

12 days ago
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Company DescriptionDWA With offices in Sydney, San Francisco, Boston, London, Munich, Beijing, Bangalore and Singapore, DWA is the world’s largest and most respected media planning and buying agency specialising exclusively in the technology sector. DWA is media-agnostic and ROI-focused, developing campaigns for B2B and B2C clients that incorporate digital, out-of-home, TV, radio, print and ambient. Third-party tracking and search are both used to measure campaign effectiveness in solving the client’s problems whether success is judged according to brand uplift, lead generation, drive to store or other criteria.So, what’s so great about focusing on technology clients?Whether it’s synching up multiple devices to get things done seamlessly, playing Angry Birds or saving your data in the online cloud so you can access it when, where and on what device you want, technology is part of every minute of our lives, at work, at rest, at play.DWA work with a host of global brands in the business and consumer technology space, connecting our partners to their key audiences. The end-user: it’s all about getting technology to work for them, their colleagues, their homes and their companies, on their terms.Job DescriptionCompany Description:DWA is now part of Merkle. Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading non-profit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network.Job Description:We are looking for a highly qualified Account Director with experience in multiple digital marketing channels, as well as leading projects to greatness. The key role for the AD will be to deliver leadership across the key accounts within DWA India’s portfolio. S/he will have responsibility for his/her group’s P&L and the professional development of their staff as well as fostering strong relationships with key clients. The AD will come from a media planning background and be able to deliver strategic and innovative campaigns for their clients. In addition, s/he will assist on new business projects as required.Key Attributes * Leadership – The AD will, through their leadership of the account, earn the trust and respect of the client, their team members and other relevant parties. The AD will be responsible to develop the vision for the key client accounts. They will ensure that client satisfaction is always maximised. Industry commentary and leadership is also required.

Commercial Sense – The AD will understand the financial dynamics of each client arrangement and will maximise opportunities to increase agency revenue.

Specific Responsibilities * Managing the key clients

Create and foster client relationship
Deliver targeted P&L across portfolio
Understand and deliver client’s marketing objectives
Proactively present new ideas that enhance and develop the client’s marketing
Manage team – Account Managers and Account Executives
Train and develop junior staff members
Drive opportunities for additional revenue
Budgeting and account planning
Adherence to QA processes
Other duties as required by the Management

Qualifications and Skills

Graduate / post-graduate in Business Management
Overall about 8 years’ experience in client relationship management for all forms of media, post sales consulting and project management, ideally with 5+ years of media agency experience.
Successful track record of building relationships and managing client engagements with senior executives at media companies.
Strong customer service outlook with excellent communication and interpersonal skills
Candidate needs to be able to quickly gain an in-depth knowledge of customers’ needs, requirements and organizational structures
Strong business, technical, and problem-solving skills
Highly organized and proven professional, with demonstrated ability to create and administer complex campaign schedules, communicated in a straight talking, open and easily digestible manner
Knowledge of the online advertising industry and all other media platforms
Proven capacity to utilize analytics to drive campaign optimization
Advanced Excel & PowerPoint skills and ad industry measurement tools
Professional maturity, integrity, discipline and a positive attitude

Key RelationshipsSenior Client marketing leaders, the CMO, day to day Marketing teams, DWA + Merkle Network, and media owners.Additional Information:Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.QualificationsQualifications and Skills

Graduate / post-graduate in Business Management
Overall about 8 years’ experience in client relationship management for all forms of media, post sales consulting and project management, ideally with 5+ years of media agency experience.
Successful track record of building relationships and managing client engagements with senior executives at media companies.
Strong customer service outlook with excellent communication and interpersonal skills
Candidate needs to be able to quickly gain an in-depth knowledge of customers’ needs, requirements and organizational structures
Strong business, technical, and problem-solving skills
Highly organized and proven professional, with demonstrated ability to create and administer complex campaign schedules, communicated in a straight talking, open and easily digestible manner
Knowledge of the online advertising industry and all other media platforms
Proven capacity to utilize analytics to drive campaign optimization
Advanced Excel & PowerPoint skills and ad industry measurement tools
Professional maturity, integrity, discipline and a positive attitude

Additional InformationKey interfaces:
Management team, Planning and/or Buying Managers, Media assistants. Client marketing and business personnel, media suppliers, creative and PR agencies

DWA APAC