Farnell Farnell, an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair. Job Summary Oversees the development and implementation of digital, social and web-based marketing strategies, programs and campaigns including content. Ensures digital marketing efforts optimizes the user experience throughout the sales cycle, increases marketing effectiveness, improves customer satisfaction and amplifies the company brand. Builds brand engagement, drives qualified and relevant traffic, and derives consumer insights to help optimize strategies from online campaign performance. Integrates best practices across subsidiary websites including divisions, regional businesses and stand-alone businesses. Provides oversight and direction regarding human resource, financial and operational activities. Principal Responsibilities Manages and oversees execution of online promotional campaigns and supports internal partners with supplier campaigns. Optimizes natural and paid search strategies, supports e-mail marketing campaigns, implements on-site banner advertising, sets-up on-line promotions/coupons and performs other marketing activities to meet business objectives and revenue goals. Responsible for all content for landing pages and eSpot requests including product consistency, spelling, pricing, promotional or launch parameters, translations, etc. Oversees search engine optimization changes to website architecture, content, linking, keywords and other factors. Manages regional marketing in driving aspects to attract and convert new customers, gain user adoption, and increase on-line sales. Implement best-of-class deliverables, tools and processes internationally across regions and businesses. Manages the process of tracking, collecting, analyzing, and reported data, identifies trends and insights and evaluates results to achieve maximum Return On Investment (ROI) for on-site campaigns. Manages and oversee team testing on landing pages, segmented promotional set-ups, specific channel promotion set-ups and other systems related functionality. Identifies deficiencies, recommends improvements and identifies opportunities for enhancement. May manage outside search engine marketing agencies and partnerships, third party provider e-commerce feeds, and vendor payment and initiative planning. Other duties as assigned. Job Level Specifications Coordinates and supervises the daily activities of business or technical support teams comprised of individual contributors. Sets priorities for the team to ensure task completion. May coordinate work activities with other supervisors. Directs routine and repetitive operations of team. Assignments are largely established in accordance with schedules and deliverables. Decisions are guided by policies, procedures and business plans. Collaborates daily with direct reports and peers within similar functions primarily for the purpose of exchanging information. Decisions have a direct impact on team operations. Erroneous decisions or failure to achieve results may cause delays in schedules and require the allocation of additional time, people and/or financial resources. Work Experience Typically 4+ years relevant work experience Education And Certification(s) Bachelor's degree or equivalent experience from which comparable knowledge and job skills can be obtained. Distinguishing Characteristics The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.
