Job RequirementsRole/Job Title: Assistant Relationship Manager-LiabilitiesBusiness: Retail BankingFunction/ Department: Rural BankingPlace of work: PAN India Rural LocationsJob Purpose:The role entails deepening relationships with Rural Banking accounts and ensuring best in-class service to the customers. The role bearer has a responsibility to support Relationship Manager in penetration of liabilities business in Rural markets through lead generations and account opening as per needs of customer . The role bearer is responsible for driving client acquisition, building household level customer relationships and capitalizing on lifetime value in each relationship to achieve larger organizational goals.Roles & Responsibilities:- Lead Area Mapping in the catchment and maintain accurate and timely daily activity / Sales reports- Prepare Wish list of customers through cold calling and promotion activities to drive awareness about the bank and products across the catchment area- Ensure completion of account opening formalities with strict adherence to KYC norms (Field verification Mandatory)- Engage customers with multiple products at the time of account Opening (viz: Mobile banking / Net banking registration / RD- FD activation)- Ensuring account activation and subsequently maintaining the health of account- Ensure superior customer service to capture larger wallet share of population- Spearhead resolution of customer queries and issues- Assess and evaluate the client needs and generate new sources of revenue by leveraging cross sell opportunities as per their lifestyle, risk profiling and requirements- Ensure compliance as per the bank requirements.- Recommend process changes in order to improve service efficiency and quality across the branch network- Provide support for implementation of livelihood advancement and community development initiatives.Secondary Responsibilities:- Recommend process changes in order to improve service efficiency and quality across the branch network- Provide support for implementation of livelihood advancement and community development initiatives.Key Success Metrics:Customer Acquisition targets, Cross sell targets.
