Position: Digital Marketing Specialist Experience: 3+ years of experience working as a Digital Marketing in FMGC or Retail.Location: Corporate Office-Davanagere, in Karnataka.Reports To: DirectorWork Mode: This position is purely work from office.Note: Apply only if you are willing to relocate to Davanagere, Karnataka.Job Overview: A Digital Marketing Specialist is responsible for developing, implementing, and managing online marketing campaigns to promote a company's products or services, generate leads in to Customers and franchises to drive sales. To drive the brands digital presence, customer acquisition, and franchise visibility through data-driven marketing strategies, high-performing campaigns, and consistent brand development across targeted district of Karnataka which include Tier-3 cities, Taluks and Hobli cities. Role & responsibilities:Content Creation & SEO:- Create visually appealing and engaging content using AI-powered design tools like Canva Pro, Designify, or similar platforms.- Drive organic growth via on-page, off-page, and technical SEO.Social Media Strategy & Management:- Develop and execute social media strategies to enhance brand visibility and engagement.- Use AI-based tools (e.g., Jasper, ChatGPT, Lately.ai) for content creation and optimization.- Manage and monitor content across platforms at Instagram, Facebook etc. by using relevant tools. Digital Campaign Management:- Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads, and YouTube (Search, Display, Video, App Install).- Manage campaign budgets, ROI targets and ROAS goals across customer and franchise verticals.Marketing Automation & CRM:- Run email, WhatsApp, and SMS campaigns via tools like Mailchimp, HubSpot, or Odoo- Segment and manage customer databases for personalized outreach.Franchise Marketing:- Run lead-generation campaigns to attract new franchises in targeted district of Karnataka which include Tier-3 cities, Taluks and Hobli cities. - Create landing pages, funnel flows, and follow-up automation for lead nurturing.- Align with sales team to improve cost per lead (CPL) and conversion quality.Brand Development & Communication:- Maintain consistency in brand tone, messaging, and design across all digital touchpoints.- Assist in creative briefs, tagline generation, and micro-copy across website, app, and social media.Sales Support for Multi-Retail Store- Support store-level and franchisee-level branding kits and local activations.- Pre-launching activities for new store and supporting new launching offers etc.Performance Monitoring & Reporting:- Prepare and maintain weekly/monthly dashboards for key metrics like ROAS etc.- Analyse campaign outcomes, share learning, and recommend actionable improvements.Education and Experience:- Bachelor's degree in Digital Marketing, or a related field.- 3+ years of experience in digital marketing with main focused on B2C.- Proven knowledge of B2C Marketing Platforms and lead-gen tools.- Deep expertise in LGA (Lead Generation & Acquisition) strategy.Skills and Tools:- Hands-on experience with Google Ads, Meta Business Suite, and analytics tools.- Strong command over Excel, Canva, and reporting dashboards.About company: Chetan Agro and Foods packaging company is based out of North Karnataka, India. It has been established to provide services to the society by manufacturing superior-quality, adulteration-free & preservative-free blended masalas, instant ready mixes, traditionally processed flours, and spice powders.We have started a new business venture "Chetan Foods" which is a sister company of Chetan Agro and Foods Packaging. Our objective is to open multi-store grocery retail setups using the FOCO & COCO model across Karnataka and in other states. Website: https://chetanfoods.com (ref:updazz.com)