Lifecycle Marketer

Adventus.io

Noida, Uttar Pradesh
Permanent
Full-time

1 month ago

Your FamilyAdventus.io is a B2B2C SaaS-based marketplace supporting institutions, recruiters and students within the international student placement sector. Our innovative platform allows institutions, recruiters and students to directly connect with one another, resulting in matching the right international study experience with students across the world.Founded in 2018, we’re on a mission to change the way the world accesses international education. We’re looking for ambitious self-starters who want to be part of our vision and create a positive legacy.Your CommunityWe’re an agile, highly strategic, and creative marketing team on a mission to create a brand people love. Working across Comms, Design, Growth, and Customer Marketing, we’re building a world-class marketing team, so there’s tremendous opportunity to grow and have a front row seat to shaping our brand.Your PositionYou own an important direct gateway to how we represent our brand to our customers and to the rest of the world. This role would predominantly look after customer marketing with occasional demand generation projects.Your ImpactThis role seeks to re-engage our customer database and increase their use of our Ed Tech platform and retain them as customers. You’ll work cross functionally with Marketing, Analytics, and Product & Tech team to design, build and execute lifecycle journeys and campaigns - organically and through paid.Your Backstory

4+ years experience in developing and executing growth marketing strategies to increase user engagement, user acquisition and retention
Demonstrated success owning the planning, development, and execution for multichannel/integrated marketing campaigns. Channel expertise required includes email, push-notifications, web-push, web-pop ups, WhatsApp
Sound knowledge of setting up automated journeys and workflows
You have sound knowledge of CRM systems. Experience in HubSpot, CleverTap, or Braze is good to have.
Solutions-oriented, self starter who thinks analytically, meets deadlines, and exceeds expectations
Strong collaboration skills, organised, exceptional attention to detail, moves with speed to implement ideas and strives for a high degree of precision
Demonstrated ability to work in ambiguous situations and across organizational boundaries, building cross-functional relationships
Startup and B2B experience is good to have.

Your Contribution

Your major contribution would be in managing and implementing regular campaigns to customers via various owned channels, including but not limited to email, web-push, web pop-up, and WhatsApp
Testing customer lifecycle journeys, implementing and monitoring them and suggesting optimisation wherever there is scope
Working closely with marketing peers (content, design, growth, and field) to execute campaigns across the various owned channels as well as paid ads
Collaborate with a wide range of stakeholders across the marketing and sales teams to drive strategic alignment and maximise campaign impact
Analyse customer data to identify trends, opportunities, and insights by leveraging the automation platforms. Optimizing campaigns from these analysis to improve campaign performance
Apply an experimentation mindset to drive a test, learn, and optimise cycles - employ A/B testing and other experimentation strategies
Regularly measure, analyse, and report on campaign performance to provide insights and learnings to leadership
Occasional copywriting, along with good knowledge of Google Analytics
Staying up to date with evolving best practices around various channels.

At Adventus.io, our partners come from all walks of life and so do we. We hire great people from a variety of backgrounds, not just because it’s the right thing to do, but because diversity makes us even greater. We want you to be you so welcome the unique contributions that you can bring regardless of your education, culture, ethnicity, race, sex, gender.

Adventus.io

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