Responsibilities Assist in the formulation of strategies to build a lasting digital connection with consumers Plan and monitor the ongoing company presence on social media Launch optimised online adverts through Google Adwords, Instagram,Facebook, etc. to increase company and brand awareness Be actively involved in SEO efforts (keyword, image optimisation, etc.) Prepare online newsletters and promotional emails and organize their distribution through various channels Acquire insight into online marketing trends and keep strategies up-to-date Requirements and skills Proven experience as Digital Marketing Executive or similar role Excellent understanding of digital marketing concepts and best practices Skills and experience in creative content writing Analytical mindset and critical thinking Excellent communication and interpersonal skills