Marketing Executive-Freshers
2COMS View all jobs
- Kolkata, West Bengal
- Rs. 15,000 per month
- Permanent
- Full-time
Location: Kolkata
Job Type: Full-TimeSummary:
We are seeking a proactive and results-driven Marketing Executive to join our expanding team in Kolkata. This role is pivotal in driving market expansion and supporting business growth through innovative digital marketing strategies and client-centric initiatives. The ideal candidate will possess strong technical skills in digital marketing platforms, excellent communication abilities, and effective project management expertise to deliver high-impact campaigns across multiple channels. You will play a key role in enhancing brand visibility, generating qualified leads, and supporting the successful rollout of solar energy solutions. With a focus on data-informed decisions, continuous improvement, and exceptional client engagement, this position is critical to achieving our strategic objectives. The role demands adaptability, collaboration, and the ability to excel in a fast-paced, travel-integrated environment.Responsibilities:
- Develop and execute comprehensive content strategies across Instagram, LinkedIn, Facebook, YouTube, and other relevant platforms.
- Create engaging, brand-consistent content including posts, reels, videos, and campaign assets.
- Manage content calendars, community interactions, and initiatives aimed at audience growth and engagement.
- Track campaign performance using analytics tools and implement optimizations for improved outcomes.
- Conduct keyword research and execute on-page SEO tactics to boost search engine visibility.
- Enhance website structure, blogs, and landing pages to improve user experience and conversion efficiency.
- Monitor and analyze website performance using Google Analytics and Search Console.
- Design and manage targeted email marketing campaigns and automated workflows.
- Execute WhatsApp broadcast campaigns with precise audience segmentation and timing.
- Evaluate campaign effectiveness and refine strategies to increase conversion rates.
- Lead integrated marketing campaigns aligned with brand goals and target audience requirements.
- Bachelor’s degree in Marketing, Business, or a related field.
- Freshers with hands-on experience from a Digital Marketing internship are encouraged to apply.
- Proficiency in digital marketing tools and platforms.
- Strong understanding of SEO, content creation, and performance analytics.