Sr Analyst for Ecomm

Pune, Maharashtra
Rs. 6,00,000-8,00,000 per year
Permanent
Full-time

3 days ago
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This role is for one of the Weekday's clientsSalary range: Rs 600000 - Rs 800000 (ie INR 6-8 LPA)Min Experience: 1 yearsLocation: PuneJobType: full-timeWe are looking for a Senior Analyst – eCommerce to support the planning, execution, and performance optimization of digital advertising campaigns across major online marketplaces. This role focuses on leveraging data-driven insights to improve advertising performance, maximize revenue growth, and enhance brand visibility within the eCommerce ecosystem. As part of a performance-focused marketing team, you will analyze campaign data, monitor key performance metrics, and implement optimization strategies to ensure strong return on advertising investment. The role requires a professional who is comfortable working with large datasets, understands the dynamics of online marketplaces, and can translate performance insights into actionable strategies. You will work closely with internal marketing teams to develop and execute advertising campaigns that align with client goals and marketplace trends. In addition to campaign execution, the position involves evaluating product performance, identifying growth opportunities, and improving advertising efficiency through continuous experimentation and optimization. The ideal candidate will have a strong analytical mindset, hands-on experience with marketplace advertising platforms, and a keen interest in the rapidly evolving eCommerce and digital marketing landscape. This opportunity is well suited for someone who enjoys working in a fast-paced environment, thrives on data analysis, and wants to contribute to building high-performing digital commerce campaigns for growing brands.RequirementsKey Responsibilities

Plan and execute advertising campaigns across eCommerce marketplaces to support brand visibility and revenue growth
Analyze campaign performance metrics such as revenue, Advertising Cost of Sale (ACOS), and daily advertising spend
Monitor and evaluate the performance of both new and existing products across online marketplaces
Manage and optimize campaigns using various marketplace advertising formats such as Sponsored Products, Sponsored Brands, and Sponsored Display ads
Identify opportunities to improve campaign performance through experimentation, optimization, and data analysis
Conduct market research to understand consumer behavior, competitor activity, and industry trends
Develop insights and recommendations that improve advertising efficiency and campaign outcomes
Collaborate with internal paid media and marketing teams to design integrated digital marketing strategies
Build and maintain reporting frameworks to track campaign performance and highlight growth opportunities
Stay updated on emerging trends, advertising tools, and technologies within the eCommerce marketing ecosystem

What Makes You a Great Fit

Minimum 2 years of experience in digital marketing or paid media roles
At least 1 year of hands-on experience managing eCommerce advertising campaigns
Strong analytical and data interpretation skills with the ability to draw actionable insights from performance metrics
Familiarity with key eCommerce advertising metrics such as ACOS, revenue, and ad spend optimization
Experience working with marketplace advertising formats including Sponsored Products, Sponsored Brands, and Sponsored Display ads
Strong understanding of online marketplaces and digital commerce marketing strategies
Excellent written and verbal communication skills for presenting insights and recommendations
Ability to work independently while managing multiple campaigns and priorities
Strong interest in D2C brands and the evolving eCommerce landscape
Bachelor’s degree in Engineering, Business, or a related field; MBA is considered an advantage

Skills

eCommerce Advertising

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