Jr Technical Email Engineer
Talent Inc.
- India
- Permanent
- Full-time
- Develop and maintain marketing/transactional emails
- Utilize HTML/CSS and email marketing best practices to create and code interactive experiences for email. Develop/modify email templates and existing campaigns.
- Build and optimize dynamic, data-driven email marketing campaigns and contribute to the continued modernization of the email channel.
- Apply the best practices in email development, email compliance regulations, and accessibility.
- Execute email campaigns with a heavy emphasis on customer segmentation, testing protocol, and technical execution.
- Ensure identical rendering across browsers, ESPs, and devices.
- Troubleshoot HTML, CSS, and other performance issues. Troubleshoot data, templates, and logic issues
- Continuously optimize the development of email template
- Analyze and report on data trends and make recommendations to enhance email marketing performance
- Execute ongoing A/B testing regimen to improve email performance and engagement
- Ownership of developing and managing email strategy, data and driving performance
- 3-5 years of relevant email development work experience.
- Advanced knowledge and understanding of HTML/CSS.
- Knowledge of e-campaign best practices including responsive coding formatting, A/B testing, and reporting
- Experience with email optimization tools, Litmus or Email on Acid and preferably MessageGears
- Proven experience with data analysis of email campaigns
- Strong project management skills and understanding how to manage priorities of multiple stakeholders in a fast-paced environment
- Knowledgeable of email compliance regulations.
- Familiarity with email marketing and marketing automation technology.