Job Title: Performance Marketing Executive Location: Mumbai - AndheriExperience Required: 4+ YearsDepartment: Digital Marketing / GrowthReports To: Assistant Digital Marketing ManagerEmployment Type: Full-TimeJob Overview:We are seeking an experienced and data-driven Performance Marketing Executive to lead and optimize paid marketing campaigns across digital platforms including Google Ads, Meta (Facebook/Instagram) Ads, and other lead generation avenues. The ideal candidate will be responsible for strategizing, executing, monitoring, and scaling performance marketing campaigns to drive high-quality leads and conversions, while optimizing for ROI and CPA.Key Responsibilities:- Plan, launch, and optimize performance marketing campaigns across Meta Ads (Facebook, Instagram & Linkedin ) and Google Ads (Search, Display, YouTube, etc.)- Drive lead generation through paid channels as well as other digital marketing avenues like affiliate marketing, native ads, influencer partnerships, and programmatic platforms.- Continuously monitor performance metrics such as CTR, CPC, CPA, ROAS, conversion rates, and optimize accordingly.- Develop targeting strategies, ad creatives, and landing pages in coordination with the design and content team.- Manage campaign budgets, pacing, and reporting to ensure maximum efficiency.- Conduct A/B testing on creatives, targeting, and landing pages to improve campaign effectiveness.- Collaborate with internal stakeholders including sales and product teams to ensure lead quality and conversion tracking.- Generate weekly/monthly performance reports with actionable insights.- Stay updated with platform algorithm changes, digital trends, and new media opportunities.Requirements:- 4+ years of hands-on experience in running and managing paid digital marketing campaigns.- Proven experience with Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).- Strong understanding of performance metrics, bidding strategies, and targeting mechanisms.- Experience in lead generation-focused campaigns and B2C/B2B funnel optimization.- Proficient in tools like Google Analytics, Google Tag Manager, Meta Business Suite, and ad tracking platforms.- Knowledge of SEO, landing page optimization, and marketing automation is a plus.- Analytical mindset with proficiency in Excel/Sheets and performance dashboards.- Excellent communication skills and attention to detail.Preferred Qualifications:Google Ads and Meta Certified Professional (preferred, not mandatory)Experience with third-party tools like SEMrush, HubSpot, or similarBachelor's degree in Marketing, Business, or a related field (ref:updazz.com)