Job Description:- Campaign Planning - Designing campaigns that align with marketing objectives - Planning operations to ensure adherence with annual calendar- Influencer Operations - Executing campaign operations to meet objectives outlined in the calendar - Discovering profiles that match criteria defined - Creating exciting communication that resonates with the network - Connecting, presenting opportunities, persuading and negotiating terms that align with strategic objectives - Follow ups and reminders and approving content shared by influencers - Defining vouchers & coupon code requirement and coordinating with teams for creation - Updating status on associated sheets - Invoicing & coordination with Finance to clear invoices- Executing brand collaborations - Outreach communication and creation of shortlist - Gathering quotes and selection of influencers - Coordinating with teams and sharing suggestions with brand teams - Executing brand requirements and reporting results- Campaign Performance Reporting & Analysis - Defining requirement for data needed to analyze campaign performance - Gathering data, analyzing and creating campaign reports & improvising as we go along - Presenting campaign results to internal and external audiences - Keeping track of past associations and maintaining databases- Relationships & Networking - Building and maintaining the FirstCry Network of bloggers, vloggers, advocates and influencers. - Building relationships and developing new ways to leverage influencers to achieve our goals - Responding to collaboration requests coming in on all platforms and on email- FirstCry Explore - Identifying creators and contributors for explore section - Coordinating with creators to meet the daily & monthly requirement defined - Uploading images on back end system in adherence to the criteria defined (ref:updazz.com)
