Brand Manager – Packaging & Creative Strategy (FMCG/Health & Wellness)-6-8 years-Mumbai

Mumbai, Maharashtra
Permanent
Full-time

7 days ago

Brand Manager - Packaging & Creative Strategy (FMCG/Health & Wellness)-6-8 years-MumbaiWe are looking for a creative and detail-oriented Brand Manager to lead packaging, brand identity, and campaign execution. This role requires end-to-end ownership from product concept to market launch, with a strong focus on packaging redesign, ATL/BTL campaigns, and brand consistency across all touchpoints.Location -MumbaiYour Future Employer -A fast-growing health & wellness brand focused on food-based, chemical-free solutions, combining traditional knowledge with modern science to build innovative consumer products.Responsibilities - * Lead end-to-end packaging redesign including visual identity, design language, and compliance requirements

Manage ATL/BTL campaigns including in-store branding, activations, and marketing collaterals
Coordinate with printers, agencies, and vendors for packaging production and execution
Own brand identity, ensuring consistency across all channels and consumer touchpoints
Plan and execute product photography, digital creatives, and social media content

Requirements - * 6-8 years of experience in Brand Management (FMCG/Health & Wellness preferred)

Strong experience in packaging design and production; must have taken products from brief to shelf
Experience in ATL/BTL campaigns and vendor/agency management
Knowledge of compliance (FSSAI/AYUSH) and packaging regulations
Strong creative thinking with Hindi copywriting ability for BTL materials preferred

What is in it for you -

Opportunity to build and scale a fast-growing consumer brand
High ownership role with end-to-end brand exposure
Work closely with leadership and creative teams
Exposure to D2C and modern marketing practices

Reach us -If you think this role is aligned with your career, kindly write me an email along with your updated CV on Shiwani.thakur@crescendogroup.in for a confidential discussion on the role.Disclaimer -Crescendo Global specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging, memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status, or disability status.Note -We receive a lot of applications on a daily basis, so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated.Scam Alert: Scammers can misuse Crescendo Global's name for fake job offers. We never ask for money, purchases, or system upgrades. Verify all opportunities at and report fraud immediately. Stay alert!Profile Keywords -Brand Manager, Packaging Design, FMCG Jobs, Health & Wellness, D2C Brand, ATL BTL Marketing, Product Launch, Packaging Development, Mumbai Jobs, Hindi Copywriting, Compliance, AYUSH, FSSAI

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