
Product Marketing Engineering Manager
- Pune, Maharashtra
- Permanent
- Full-time
- Monitor and analyze global market dynamics, including segment growth, emerging opportunities, competitive intelligence, and strategic account trends.
- Maintain a comprehensive knowledge base of competitive products and adjacent markets.
- Evaluate potential acquisition targets and adjacent market opportunities.
- Conduct market research and voice-of-customer (VoC) surveys to define market requirements and customer value propositions.
- Travel to customer and sales channel sites to gather insights and validate needs
- Build strong business cases for new product opportunities aligned with customer challenges.
- Develop business plans and product requirements based on market insights.
- Translate customer needs into clear product requirements and collaborate with engineering to ensure alignment.
- Communicate product vision, target market, and development progress to stakeholders across Sales, Marketing, Engineering, and Leadership.
- Manage field trials and new product introduction (NPI) programs to support early customer adoption and feedback.
- Support go-to-market strategies and ramp-up activities to ensure successful product launches.
- You recognize and respond to the impact of global trends on the organization. You create competitive and breakthrough strategies that show a clear connection between vision and action. You use knowledge of business drivers and how strategies and tactics play out in the market to guide actions.
- Bachelor's degree in Engineering or Marketing.
- Minimum 5 years of experience in process engineering, sales, business development, or marketing.
- Strong analytical, communication, and cross-functional collaboration skills
- Experience in technical sales, market analysis, or business development within the industrial automation sector.
- Master of Business Administration (MBA) or equivalent.
- Familiarity with product lifecycle management and go-to-market strategies.