
Copy Lead
- Mumbai, Maharashtra
- Permanent
- Full-time
- Craft and tell compelling stories that captivate and educate audiences.
- Innovate and ideate creative content that drives readership and encourages sharing, including both short-form and long-form copy.
- Repurpose content for various platforms and formats, ensuring consistent messaging.
- Balance an authoritative tone with creativity, integrating comprehensive marketing strategies.
- Collaborate closely with clients to develop strong concepts from initial briefing to execution.
- Set the tone and drive creative excellence, partnering with agency and client leads.
- Stay informed on trending topics and news to identify timely content opportunities.
- Work collaboratively with internal teams to gather input and ensure content validation.
- Maintain quality and consistency across all written materials.
- A minimum of 10 years of writing experience in an advertising or marketing environment.
- Proven track record of publishing content across various social media channels.
- Strong understanding of multi-platform content strategies.
- Exceptional language skills, with the ability to develop concise, engaging, and precise text.
- Ability to synthesize complex information from diverse sources into engaging stories.
- Experience in fast-paced, dynamic client environments with a proactive and adaptable mindset.
- A passionate advocate for storytelling, with a strong drive to inspire through words.
- Highly self-motivated, capable of working independently with minimal supervision.
- Collaborative and open-minded, thriving in team environments.
- Maintains confidentiality and discretion in handling sensitive information.
- Driven, proactive, and enthusiastic, with a passion for new technologies and AI.
- Proficient understanding of AI tools is beneficial, with a keen ability to learn and leverage these tools.