Digital Marketing Manager

• Build the digital advertising roadmap to help us achieve our annual pipeline and revenue goals while increasing awareness of the brand

• Create and manage the Sales & Marketing funnel to optimize lead generation and conversion

• Plan and execute advertising campaigns on Google, Facebook, Twitter, Bing. Amazon and other platforms

• Deliver on monthly targets and KPIs including lead generation and efficiency (cost per lead).

• Should be expert in PPC, CPL and CPA Campaigns

• Measure and assess results, and drive continuous improvement. Use feedback from user,sales and marketing teams to inform digital advertising campaigns

• Be actively involved in SEO efforts (keyword, image optimization etc.)

• Prepare online newsletters and promotional emails and organize their distribution through various channels

• Provide creative ideas for content marketing and update websites

• Collaborate with designers to improve user experience

• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, Microsoft Clarity, Mix Pannel etc.)

• Minimum 6+ years of experience in digital advertising and marketing.

• Hands-on experience in planning and executing digital advertising campaigns on LinkedIn,Twitter, Facebook, and Google.

• Proficiency in marketing automation platforms.

• Excellent communication (written/verbal), presentation, and analytical skills.

• Exceptional organizational skills with the ability to manage multiple campaigns simultaneously and without errors.

• Blueprint Certification would be an added advantage.

• Experience in the Amazon campaign is preferred.

Cynosure Corporate Solutions