Head - Brand Marketing

• Position Summary Responsible for Brand management and Brand building activities, developing marketing and brand positioning strategies for the organization through online and in-store
• To conceptualize and implement marketing strategy for both offline and online marketing and prepare annual marketing plan in line with business objectives
• Designing and managing marketing budget
• Sourcing and managing agencies where appropriate for key marketing functions PR, advertising, media, social, digital etc.,
• Building brand awareness and generating innovative ideas to promote the brand/product
• Creating content strategies based on the business objectives, category focus and consumer segments through all channels (online/offline/social)
• Planning and ensure execution of communications and media actions offline, online and social media
• Designing and planning effective marketing promotional campaigns in line with the plan across channels (digital, press etc.) & determining and implementing metrics to measure campaign effectiveness
• Building a high performing marketing team and ensuring effective coordination with Retail and corporate functions
• Keeping updated on market trends & analyzing consumer insights as well as competitor strategies.
• Conduct market analysis to identify challenges and opportunities for growth
• Marketing automation to improve operational efficiencies and grow the bottom line.
• To coordinate in creating artworks for logos, brochures, catalogues, booklets, magazine, face book page, promotions and company website.
• Provide clear creative briefs to internal teams or external agencies, for content creation (photoshoot) / advertising, outlining the objectives, target audience, and distribution of materials across traditional and digital media.
• Review and get the final creative assets from the external agencies, ensuring they resonate with the brand's identity & message both for offline and online and obtain approval from management.
• Drive brand creatives across offline, digital and social media platforms.

• MBA – Marketing with 15 + years in Brand Management, Brand Building activities, Brand Positioning (Only lady candidates need to apply)
• Experienced in developing Marketing Strategies for both online and offline Marketing.
• Experience with life style products mandatory.
• Experience in developing and monitoring Marketing Budgets mandatory
• Experience in dealing and managing creative agencies mandatory. Experience dealing with leading creative agencies required
• Should have excellent communication skills in English and local language.
• Experience in dealing in planning and designing of promotional campaigns.
• Experience in valuation of campaign effectiveness – metrics
• Experience in conducting market analysis, trends
• Experience in retail marketing senior role, in designing and implementing successful marketing campaigns, in brand marketing, PR, content management, digital marketing and performance marketing.
• Experience in CRM software and digital marketing tools and techniques
• Strong leadership skills / Excellent communication skills / Strong analytical skills
• Strategic mindset with ability to make difficult decisions /Creative Thinker
• Candidate should be ready to work out of Chennai Location.
• Max Budget 30 LPA

Ciel HR