Marketing Head - Auto | Steel Industry

Michael Page

  • Mumbai, Maharashtra
  • Permanent
  • Full-time
  • 26 days ago
Work with one of the top steel company Head the Marketing for Auto division Job Description Demand and market intelligence . Track developments and market for auto sector, landscape . Supply demand balance / follow-up market capacities. . Market shares . Monitor competition's Product & channel strategy . Monthly car production & sales forecasts . Mid & long terms forecasts . Company market share follow up & targets. . Synthesis of info regarding the segment for monthly reports and business reviews Strategy . High level understanding of the trends in auto sector . Promote company product/solution offering . Prepare Profile of targeted companies, SWOT analysis . Report on auto companies/Tier 1 OEM's Marketing plan . Manage the 5 years strategic plan Key inputs for BP . Strategic plans / product and values proposition per sub-segment . Branding of products . Gap vs competition & action plan to beat competition . One update / year in June of the strategic plan . Strategic plan per products in association with Application engineer team . Marketing score card listing what customers values, their weight in decision making & how company performs Communication strategy and plan - Trade shows management in association with communication/branding team . Customer satisfaction process and follow up . Yearly promotion action plan / product . Trade show action plan . Yearly customer satisfaction survey with action plans The Successful Applicant Post Graduation: Masters Relevant Years of Experience: 8+ years Relevant Industries Consulting background, Steel, Auto Skills Required Strategic Marketing, market research, communication, analytics, leadership What's on Offer Work in a leadership role with one of the leading steel companies in India

foundit