Job Description:Key Responsibilities: Strategic Planning: • Develop and manage quarterly and annual partner marketing plans, ensuring alignment with partner objectives, available marketing opportunities, and compliance with relevant guidelines and processes. • Lead joint business plans with partner teams, serving as the primary marketing liaison to drive deeper collaboration, program alignment, and shared growth. • Plan and execute a diverse slate of partner-aligned initiatives—including trade shows, conferences, solution launches, awards, and sponsorships—to elevate Tredence’s visibility as an industry-leading analytics partner. • Lead joint portfolio marketing and thought leadership efforts by aligning with CBOs, practice leaders, channel teams, and partners to create impactful content—case studies, videos, CXO surveys, press releases, solution sheets, and internal communications—that enhance brand equity and partner success. • Secure and maximize use of Marketing Development Funds (MDF) for joint campaigns, ensuring efficient and strategic use of partner resources to support key offerings and accelerators. • Support onboarding and marketplace activation to drive awareness and demand for joint solutions and portfolio innovations. • Champion partner value propositions internally and externally, ensuring alignment across Tredence teams, partner organizations, and target client segments. Event Management: • Plan, organize, and execute a wide range of events, such as trade shows, conferences, new service launches and sponsorships. • Experience running large customer conclaves with a significant budget upwards of $250k. • Coordinate event logistics, including venue selection, vendor management, budgeting, and scheduling. • Collaborate with internal stakeholders and external partners to ensure successful event execution and seamless customer experiences. Building a Strong Brand: • Build a relevant and differentiated brand by elevating Tredence’s market presence through content and solution marketing, executive visibility, media engagements, and high-impact speaker opportunities. • Monitor market trends and craft bold, non-traditional brand plays at large industry events - steering clear of run-of-the-mill ideas. • Collaborate with partners and event organizers to amplify Tredence’s position as an analytics industry leader via tech talks, thought leadership pieces, and other strategic platforms. Relationship Building: • Cultivate and maintain relationships with key industry influencers, partners, and vendors to leverage partnerships for marketing initiatives. • Collaborate with sales teams to understand customer needs and provide marketing support to drive lead generation and customer acquisition. • Act as a brand ambassador and representative at events, fostering positive relationships with customers and prospects. Metrics and Reporting: • Maintain trackers and assist in measuring performance across partner campaigns and events. • Pull and consolidate data from various platforms to support regular reporting and reviews. • Analyze data and generate reports to evaluate marketing campaign performance, identify areas for improvement, and make data-driven recommendations. You’ll be a great fit for this role if you have/are: • Bachelor’s degree in Marketing, Business Administration, or a related field (or equivalent experience). • 5–8 years of B2B marketing experience in growth-focused or partner-led marketing roles. • Exposure to working with large technology or cloud ecosystem partners (e.g., Databricks, Snowflake, Azure, AWS). • Creative mindset; strong storytelling and messaging instincts with the ability to translate technical solutions into client-first narratives. • Experienced in handling large events and running multi-channel campaigns across digital, experiential, and content touchpoints. • Hands-on with marketing and sales tools like Salesforce, Marketo, HubSpot, Demandbase, or equivalents. • Skilled in managing multiple projects across time zones with high attention to detail and deadlines. • Strong interpersonal and relationship-building skills. • Excellent written and verbal communication and collaboration skills; can lead without authority and manage stakeholders at multiple levels. • Willingness to travel and work flexible hours as needed.About Company:Welcome to Tredence! Since our founding in 2013, we have been dedicated to transforming data into actionable insights, helping over 50 Fortune 500 clients win in their respective industries. With our headquarters in San Jose and a presence in 5 countries, our mission is to be the world’s most indispensable analytics partner. At Tredence, we blend deep domain expertise with advanced AI and data science to drive unparalleled business value. We are excited to have you join us on this innovative journey.
