Client is launching India's next Fashion destination (Founders bring 70+ years of collective experience in eCommerce). This is in stealth mode - Launching in 30 DaysKey Responsibilities:- Revenue & Growth Ownership: Own monthly GMV, AOV, and CVR metrics. Plan and execute strategies to improve topline and profitability.- Website Optimization: Lead UI/UX improvements, navigation flows, landing page enhancements, and site speed performance in collaboration with tech and design partners.- On-Site Merchandising: Manage product visibility, content refreshes, category performance, and upsell/cross-sell strategies.- Growth Marketing Support: Coordinate closely with the performance marketing team to align campaigns across paid channels (Meta, Google, etc.) with on-site landing experiences.- Retention & CRM: Drive post-purchase engagement, reviews, loyalty, and repeat orders via email/SMS automations and personalised nudges (via platforms like Klaviyo, WebEngage, etc.)- Promotions & Campaigns: Plan and execute festive, thematic, or product-launch-driven promotions; ensure seamless user journey from ad click to checkout.- Analytics & Reporting: Use Shopify analytics, and heatmaps to identify drop-offs, performance bottlenecks, and improvement opportunities.- Tech & Ops Coordination: Liaise with logistics, customer service, and product ops to ensure frictionless customer experience from discovery to delivery.You're a Great Fit If You Have:- 3-5 years of D2C experience in a consumer brand (home, lifestyle, cookware preferred)- Deep familiarity with Shopify and tools like Hotjar, Klaviyo, etc.- A strong sense of aesthetics and experience with UI/UX improvement projects- A/B testing mindset and solid grasp of CRO, funnel metrics, and landing page psychology- Cross-functional experience working with marketing, design, tech, and supply chain- Strong copy and content instincts-bonus if you can brief creatives as well as write/edit them