Job RequirementsRole/ Job Title: Marketing Technology ManagerFunction/ Department: Digital AcquisitionJob Purpose:The role is a key contributor for overseeing and optimizing our marketing technology stack to drive efficient and effective marketing campaigns.Roles & Responsibilities:· Coordinate with Product Teams, Enterprise Teams, Engineering Teams, and Campaign Teams to understand the end-state requirement and design the optimal and scalable solution.· Auditing current MarTech architecture landscape and design solutions based on the gaps discovered.· Coordinate with Partners (Internal and External) to drive development & configuration of the Digital Marketing Stack· Oversee the existing marketing technology stack.· Implement necessary additions to enhance performance.· Ensure seamless integration of systems, including CRM and ERM platforms.· Publish content and set up SEM campaigns.· Keep abreast of the latest marketing technology trends.· Implement relevant innovations within our systems.· Evaluate, select, and implement new marketing technologies and best practices.Secondary Responsibilities:Monitoring and building reports, ensuring governance and security of the applications, monitoring of schedules, and ensuring sanctity and integrity of the reports and underlying data.Education Qualification:Graduation: Bachelor’s degree any relevant streamPost-graduation: Any StreamExperience: 02+ years of relevant experience.
