Lead - Liabilities & Wealth Analytics

DBS Bank

  • Mumbai, Maharashtra
  • Permanent
  • Full-time
  • 18 days ago
Business FunctionAs the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.Job Purpose
  • To support the data driven decision making for DBS products, processes, and business through the creation of data dashboards, infographics, models per business requirements
  • Manage and help develop intelligent platforms that use data and insights to drive meaningful and relevant customer engagement in the app and website.
Key Accountabilities
  • Develop statistical learning models by using AI / ML Techniques
  • Identify insights (opportunities) for business growth and communicate results and ideas to key decision makers
  • Regular portfolio health check-ups through Business Insights and identifying areas of growth and areas of sluggishness within portfolio
  • Drive insight led actionables to help achieve portfolio targets
  • Support business in meeting the Budgets through Analytical Insights; support stakeholders in Business ReviewsEnhance and utilise existing marketing, campaign and engagement platforms to deliver insight let messaging, leading to lift in customer metrics
  • Drive the development of new platforms with product and tech, that are anchored around context and data.
  • Ensure maximum utilisation of all features in available engagement platform
Job Duties & responsibilities
  • Involve in building Machine Learning models, data science solutions and working with state-of-art data science and Machine Learning Tools such as Spark, Sklearn, Tensorflow, and will have mastery in any number of Analytic Programming languages/platforms like Python, R. etc.
  • Work with large datasets, distributed Big Data Platforms for a variety of advanced analytics solutions across the bank ranging from recommendation engines, propensity models, customer segmentation, Graph models, Credit underwriting model, pricing and more
  • Engage with business and product teams to formulate problems and create solution framework
  • End-to-End execution from data collection, analysis, feature engineering, model development, implementation (including testing) and monitoring
  • Design A/B test experiments to test the model effectiveness and analyze to identify the target segments
  • Drive the testing and deployment of the machine learning products into production
  • Excellent pattern recognition and predictive modelling skills
  • Understand the Product Journeys and help business to improve the customer experience
  • Work with region and product to enhance Intelligent Banking Mandate in areas for CBG (Consumer Banking Group)
  • Develop data-led nudges to drive product penetration for the customers within digibank app and derive incremental revenue
  • Enable smart engagement with hyper personalized customer specific app insights based on customer journey and transaction activity
  • With an ear to the ground, understand customer behavior & new age banking patterns in Fintech (esp. Neo banking) space and drive such innovations for digibank app
  • Consistently enhance user journeys with a focus on increasing customer engagement for the intelligent banking initiative
  • Manage the experience builder (Content Management System) to enhance existing insights from a UI / UX perspective
  • Working closely with the regional on the operational aspects of publishing new insights which include (arrangement of data, testing and deployment)
  • Publish Monthly reports
  • Look for anomalies in the data (Customer verbatim feedback / engagement metrics) and take preemptive action to address any issues around data and logic
Required Experience
  • 12-15 years of experience in Data Science/Analytics (banking, ecommerce, retail, telecoms, technology) with demonstrated track of generating value through DS/ML/AI solutions and Digital Asset Management and development
  • Should have full understanding of applications of DS/ML/AI solutions to various business problems
  • Prior Working experience of AI / ML / DS is must
  • Prior Working experience of Product Development and familiarity with concepts of Design thinking is must.
Education / Preferred Experience
  • MBA / B.Tech or equivalent degree in Statistics, Analytics, Applied Mathematics, Operation Research, or equivalent quantitative fields preferred.
Core Competencies
  • Strong academic background
  • Should be self-motivated and adaptable.
  • Should possess a creative bent of mind and should be a strategic thinker.
  • Should be focused and well organized
Technical Competencies
  • Proficiency in using databases like NoSQL and Hadoop using SQL, Hive, Spark, etc.,
  • Programming experience in Python
  • Good understanding of technology tools especially those related to analytics, data & modelling
  • Ability to communicate complex analysis/models across a diverse team
  • Should have full understanding of applications of Digital Media / Martech solutions
Work RelationshipNeeds to work with :
  • Liabilities Team
  • Wealth Team
  • Regional Martech Team
DBS India - Culture & Behaviors
  • Drive performance through Value Based Propositions
  • Build pride and passion to protect, maintain and enhance DBS’ image and reputation
  • Enhance knowledge base, build skill sets & develop competencies
  • Invest in team building & motivation through ideation & innovation
  • Execute at speed while maintaining error free operations
  • Develop a passion for performance and grow the talent pool
  • Maintain the highest standards of honesty and integrity.

DBS Bank

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