Content Writer (portfolio is a must) About Duroflex:Duroflex is a leading manufacturer & Legacy brand of premium mattresses and sleep solutions, committed to enhancing the quality of sleep for our customers. We pride ourselves on innovation, quality, and sustainability in our products, and we're looking for a Content CreatorWhat will you do in a nutshell?We're on the lookout for an enthusiastic Content to join our team filled with adventure.What makes you the perfect fit- As a Creative Content Executive at Duroflex, At Duroflex, we don't just sell sleep solutions, we engineer wellness. With 60+ years of trust and innovation, we've grown into one of India's most loved sleep and lifestyle brands. Whether it's the science of deep sleep or the sass of Sleepyhead, our content wears many hats and we're looking for someone who can craft every word with purposeRoles and Responsibilities.- Create compelling and high-performing content across platforms website, blog, emailers, social, product packaging, campaigns, and more.- Be the voice of the brand smart, clear, credible, and occasionally cheeky (especially if you're writing for Sleepyhead).- Turn briefs into stories: product USPs, tech-heavy info, or sleep science bring them to life through engaging storytelling.- Collaborate with designers, marketers, and product teams to ensure content and visuals go hand-in-hand.- Work on scripts for videos, reels, and brand films that inform and entertain.- Stay on top of content trends, SEO best practices, and what the internet is talking about.- Write. Rewrite. Obsess over headlines. And occasionally argue for the Oxford comma (ref:updazz.com)