1. Sales & Revenue Growth:- Develop and implement state-level sales strategies to achieve revenue and volume targets.- Drive primary and secondary sales through effective distributor and sales team management.- Identify and explore new business opportunities to expand market penetration.2. Distribution & Channel Management:- Appoint, develop, and manage a strong distribution network.- Ensure distributors meet sales objectives, stock availability, and service level expectations.- Strengthen relationships with distributors, retailers, and key stakeholders to enhance market presence.3. Team Leadership & Performance Management:- Lead, train, and motivate the sales team to maximize performance.- Monitor team performance, provide coaching, and implement sales improvement strategies.- Drive field discipline and ensure adherence to company policies and processes.4. Market & Competition Analysis:- Conduct market research to understand customer behavior, competitor activities, and industry trends.- Provide insights to management for strategic decision-making.- Ensure pricing strategies and promotional activities are competitive and effective.5. Operational Efficiency & Compliance:- Ensure smooth execution of sales operations, including demand forecasting and inventory management.- Adhere to company policies, compliance standards, and regulatory requirements.Key Requirements:- 15+ years of experience in FMCG sales, with at least 3-5 years in a leadership role managing state-wide distribution.- Strong understanding of FMCG distribution channels, sales planning, and P&L management.- Excellent leadership, negotiation, and interpersonal skills.- Ability to analyze data and develop actionable strategies.- Proficiency in CRM tools and MS Office.- Willingness to travel extensively across the state.Preferred:- Experience working with leading FMCG brands.- Strong distributor and retailer network within the assigned state.- Proven track record of achieving and exceeding sales targets (ref:updazz.com)