Job descriptionStrategic Marketing● Develop and execute comprehensive marketing strategies aligned with business objectives.● Create go-to-market plans for automation products and solutions● Conduct market research and competitive analysis within the automation sector● Identify target customer segments and develop buyer personas specific to the automation industry's needs Campaign Management & Lead Generation● Design and implement multi-channel marketing campaigns across digital and traditional platforms● Collaborate with Channel Partners and the Customer Marketing teams for joint Marketing campaigns.● Manage lead generation programs to support sales pipeline development● Optimise marketing automation workflows and nurture campaigns● Track and analyse campaign performance metrics and ROIContent Marketing & Communications● Create technical content, including whitepapers, case studies, and product documentation● Develop compelling messaging for automation solutions targeting industrialcustomers● Manage content calendar and oversee production of marketing materials● Collaborate with technical teams to ensure the accuracy of product communications Digital Marketing & Brand Management● Oversee digital marketing initiatives, including SEO, SEM, social media, and email marketing● Manage company website content and user experience optimization● Maintain brand consistency across all marketing touchpoints● Execute trade show and industry event marketing strategiesCross-functional Collaboration● Partner with sales teams to align marketing and sales objectives● Work closely with product management to support product launches● Coordinate with engineering teams to understand technical capabilities and benefits● Collaborate with customer success teams to develop customer testimonials and case studiesRequired QualificationsExperience & Background● 4+ years of marketing experience with demonstrated success in B2B environments● Proven experience in the automation industry (industrial automation, process automation, or related sectors)● Strong understanding of automation technologies, manufacturing processes, andindustrial applications● Experience with marketing automation platforms and CRM systemsTechnical Skills● Proficiency in digital marketing tools and analytics platforms (Google Analytics, HubSpot, Salesforce, etc.)● Experience with content management systems and marketing automation software● Knowledge of SEO/SEM best practices and social media marketing● Familiarity with design software and the ability to coordinate creative productionThanks & RegardsUday Kachhi9329931732Job requirements