Lead Gen
SolvEdge
- Chennai, Tamil Nadu
- Permanent
- Full-time
- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
- Translating brand strategy into brand plan and go-to-market strategy.
- Planning and execution of communications and media actions across offline, online and social media.
- Participating in product development, pricing and supporting new product launches.
- Guiding the Advertising & Promotion budget.
- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.
- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.
- Developing and managing the editorial calendar to ensure deadlines are met.
- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
- Managing relationships with external marketing agencies.
- Ensuring consistency of brand voice, style and tone across all content.
- 1-3 years experience as a BD/Lead Gen with US market experience
- UG/PG from a reputed university
- Proficiency in English
- Self-motivated with a results-driven approach
- Opportunity within a company with a solid track record of performance
- Work alongside & learn from best in class talent
- Join a market leader within IT Services