- Develop and execute a year-round event calendar aligned with marketing goals and festive seasons- Plan mall-wide events, including product launches, fashion shows, art exhibitions, workshops, and kids' activities- Coordinate with retailers to support in-store promotions and collaborative events- Liaise with vendors, agencies, entertainers, and partners to ensure smooth execution- Ensure all events are aligned with brand guidelines and deliver high-quality experiences- Prepare and manage event budgets and timelines- Track and report event performance (footfall impact, engagement, customer feedback, ROI)- Manage logistics such as permissions, layouts, AV, branding, and housekeeping support- Supervise on-site event execution, ensuring health & safety compliance and customer satisfaction- Integrate digital engagement: social media campaigns, influencer tie-ins, and online contests- Build community relationships with schools, NGOs, and local talent for inclusive event participation (ref:updazz.com)