Product Marketer
IBM
- Bangalore, Karnataka
- Permanent
- Full-time
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.Your Role and Responsibilities
The Product Marketer possess a wide variety of knowledge across their given job role. They have deep expertise in one product area, but these individuals have a holistic working knowledge of the product marketer role and its context within their organization. Product marketers understand all the functional elements of their job role, and act as connection points between the different groups including other marketing and communications functions, product management and sales.This position requires subject matter expertise and product/offering evangelism to develop and drive a successful go-to-market strategy, including experience with product messaging and positioning.
- As a product marketer, you are able to develop launch plans and manage functions for successful outcomes, understand and articulate market segmentation, and can seamlessly “influence without authority” to direct virtual team resources.
- Responsible for content creation through persuasive and compelling storytelling and a deep understanding of personas and buying groups.
- Drive resource prioritization, establish clear, measurable objectives and align across large virtual teams.
- Strong understanding of the competitive landscape and the pivotal role that the product and associated business unit plays in the total client experience.
- Experience in enterprise B2B technology
- 5-7 years product marketing experience
- Fluent english: in written and spoken English
- Events management and execution experience
- Embrace complex challenging projects covering multi disciplined teams.
- Demonstrated persuasive storytelling skills – communication, writing, presentation
- Creating and refining value propositions and messaging
- Conducting competitive analysis and positioning