Content Creative Strategist

Bangalore, Karnataka
Permanent
Full-time

1 day ago

About UsAt BrightCHAMPS, we’re committed to bridging the gap between traditional education and the real-world skills children need to thrive in a rapidly changing world. Trusted by parents and students across 30+ countries, we deliver world-class learning experiences in coding, math, robotics, AI, financial literacy, communication, and more. With over 200,000 classes scheduled every month, we are building a global movement to empower the next generation with confidence, curiosity, and capability.Through interactive one-on-one sessions with passionate educators, partnerships with Harvard Business Publishing Education, and a strong focus on outcomes, we are shaping tomorrow’s innovators, entrepreneurs, and leaders. To scale this impact, we are looking for a Content Creative Strategist who can turn learning into scroll-stopping reels and high-performing ad content—content that educates, engages, and converts.About the RoleWe are looking for a reel-first Content Creative Strategist who understands what works on social media and performance ads. This role is ideal for someone who can write sharp hooks, think in formats, and connect creativity with data. You will play a critical role in shaping short-form video narratives across paid and organic platforms, ensuring content is not just engaging—but effective.Key Responsibilities

Conceptualize and write high-performing Reel & short-form video scripts for paid ads and organic social

Craft strong hooks within the first 1–3 seconds to stop the scroll

Build multiple content angles for the same message (problem-led, curiosity, proof, storytelling, UGC-style)

Work closely with performance marketing teams to optimize content based on CTR, watch time, retention, and conversions

Translate insights into clear creative briefs for video editors, designers, and creators

Develop content frameworks for:

1. UGC-style ads
2. Teacher-led or expert-led videos
3. Offer-led and benefit-led reels
4. Educational, value-driven content

Maintain consistency in brand tone, messaging, and storytelling across platforms

Stay updated with reel trends, formats, platform behaviour, and algorithm shifts.

Requirements

3–5 years of experience in content writing, creative strategy, or performance content

Proven experience writing reels and short-form video content that performs

Strong understanding of audience psychology, hooks, retention, and CTAs

Ability to think in formats and frameworks, not just ideas

Comfortable working in a fast-paced, test-and-learn environment

Excellent written communication skills with a sharp, concise writing style

Good to Have

Experience in edtech, D2C, or consumer brands

Familiarity with Meta and YouTube ad creative best practices

Experience working with UGC creators or influencer-led content

Basic understanding of A/B testing and creative iteration

BrightCHAMPS

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