Digital Marketing Manager based at HO, Mumbai

Talent Leads Consultants

  • Mumbai, Maharashtra
  • Permanent
  • Full-time
  • 2 months ago
To spearhead the digital marketing initiatives across the organization, driving customer
acquisition, engagement, and retention through innovative and data-driven strategies. The role
involves leading the digital marketing team, optimizing digital channels, and ensuring the brand's
online presence aligns with business objectives and market trends.
  • Creating and maintaining client relationships.
  • Self-motivated yet customer-focused
  • Proficient in marketing research and statistical analysis
  • Highly creative and devising digital campaigns that engage, inform, and motivate
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics,
NetInsight, Omniture, WebTrends, SEMRush, etc.)
  • Innovative mindset for campaigns.
What you’ll bring to the team:
  • Plans and executes all web, search engine optimization/search engine marketing
(SEO/SEM), database marketing, email, social media, and display advertising campaigns.
  • Measures and reports on the performance of all digital marketing campaigns, evaluating
them against goals such as return on investment (ROI) and key performance indicators
(KPIs).
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Identifies trends and insights from campaign data and optimizes spending and
performance accordingly.
  • Brainstorms new and creative growth strategies using digital marketing channels.
  • Plans, executes, and measures experiments and conversion tests to improve campaign
effectiveness.
  • Collaborates with internal teams to develop landing pages and enhance user experience.
  • Utilizes strong analytical skills to evaluate the end-to-end customer experience across
multiple channels and touchpoints.
  • Identifies critical conversion points and drop-off points in user funnels and optimizes
them for improved performance.
  • Collaborates with agencies and other vendor partners to execute digital marketing
initiatives.
  • Evaluates emerging technologies and provides insights for their potential adoption.
  • Offers thought leadership and perspectives on digital marketing strategies and
technologies.

Talent Leads Consultants