
Publisher Acquisition Manager (Delhi, India)
- New Delhi
- Permanent
- Full-time
- Deal with different types of publishers (T1, T2 and Editorial Publishers) and their hierarchy of employees to close on the possible partnership
- Complete daily tasks assigned like calling potential publishers, conducting online as well as offline meetings, emails, HubSpot updation, informing internally on help required to close the deals, and keeping in touch with closed partners to help and maintain the long-term association
- Perform as per the KPI assigned periodically
- Use our product strengths and product specifics to create custom proposals of solutions to clients and publishers
- Use workable knowledge about strategies for client attraction and retention
- Develop and maintain close and effective relationships and networks with both existing and potential new clients in the region, as well as different types of adTech-related entities
- Organize working processes with clients with the aim of maximizing revenue and minimizing losses for the company
- Perform lead generation activities, with the ability to use various tools like Similar Web, Red Volcano, Alexa, Public www, etc.
- Create necessary documents: presentations, financial and business proposals (approved by team leader), commercial offer letters, and non-exclusive agreements on a Revenue Share basis
- Facilitate idea generation of new ad types and formats/features that can be interesting to the local Internet advertising market. Share interesting and new competitor formats
- Represent the company during important industry events. Target and attend conferences to sign new partners and/or to solidify existing relationships. Support other partnership activities as needed
- Work closely with the client's team to ensure a successful Adcode & tech implementation, together with the Account Manager
- 3+ years of experience in publisher acquisition, and development
- Ability to ideate and innovate the Publisher Acquisition strategies and adaptability as per market dynamics
- Business development experience and a great network within the native and publisher industry
- Knowledge of various monetization opportunities for the publishers, revenue models, market understanding, competition mapping, Native Advertising Technology and its possibility and limitations
- Bachelor’s/Master’s degree
- Experience with AdTech/MarTech
- Experience with Native Players will be an added benefit
- Be Part of MGID’s Expansion in India