About Trinetra WirelessTrinetra Wireless is a leading provider of cutting-edge Fleet Management, Mobility, and IoT Solutions, delivering innovative technologies that help businesses optimize their operations and enhance their fleet management processes. We are looking for a Demand Generation Specialist to join our dynamic marketing team and play a key role in driving qualified leads and demand generation strategies for our solutions.What We're Looking ForWe are looking for a highly motivated and results-driven individual with 2-3 years of experience in demand generation, marketing, or pre-sales roles, particularly in the IoT, mobility, or fleet management sectors. If you have a passion for technology, an eye for strategy, and the ability to execute integrated campaigns, we want to hear from you!Qualifications:- Bachelor's Degree or related field of study.- 2-3 years of experience in demand generation, lead nurturing, and campaign management.- Knowledge of IoT, mobility solutions, and fleet management technologies.- Proficiency in tools for database profiling, direct calling, email marketing, direct mail, and lead nurturing.- Strong communication and interpersonal skills.- Ability to work effectively in a fast-paced environment and manage multiple projects.- Demonstrated experience in planning, executing, and optimizing demand generation campaigns.- A team player who can collaborate with internal teams and channel partners.Responsibilities :- Drive Marketing Qualified Leads (MQLs) : Develop strategies for lead generation and nurture prospects through the sales funnel to drive customer acquisition and upsell opportunities.Campaign Execution : Implement integrated marketing campaigns using email marketing, social media, direct mail, and content marketing. Create landing pages, calls-to-action, and content to drive engagement.Lead Nurturing : Manage lead nurturing programs to accelerate prospect movement through the sales funnel, ensuring timely follow-up and qualification. Handling of Product Demo's with the Prospects.Reporting & Metrics : Track and report on campaign performance, analyze metrics, and optimize efforts to meet KPIs.Collaboration : Work closely with the sales team to maintain a robust sales pipeline and support upsell initiatives.Daily Tasks :Lead Generation : Research and profile target audiences, qualify databases, and use telephone, social media, and email outreach to identify prospects.Campaign Coordination : Develop and execute demand generation campaigns in collaboration with marketing teams, maintaining campaign calendars and budgets.Sales Support : Assist the sales team with lead management, provide insights from reports, and optimize lead generation tactics.Partner Development : Research and identify new channel partners, and maintain relationships to support lead generation efforts.What's in it for You : Learning & Growth : Gain exposure to cutting-edge IoT and mobility solutions while honing your skills in demand generation and marketing strategy.Career Advancement : Be part of a growing company with a focus on professional development and career progression.Impact : Directly contribute to Trinetra's growth by developing campaigns that drive high-quality leads and build a strong customer base. (ref:updazz.com)