American Educated Marketer/ Writer

Base8

India
Permanent
Full-time

1 month ago

Who We Are:Base8 provides technology and business consulting services to companies throughout the US and Canada under the XOverture, Cure8, and Forte brands. We like to work with businesses that are serious about scaling, risk management, and developing mature processes – ones that are looking for a modern, sophisticated, trustworthy, friendly, high-quality (yet still affordable) technology and business partner.Who You Are:This position will be Remote, but you will be working closely with the United States and Canada teams through video chat, instant messaging, e-mail, phone, and our software. It is essential that you have excellent communication skills in English, both written and oral. We are a fast-paced company expanding rapidly, and we are seeking team members who will share our vision for the future and work collaboratively to accomplish Base8's goals. We pride ourselves on providing superior service to our clients, which includes attention to detail, following the processes in place, and being able to adapt to various situations.We are currently seeking a talented and experienced American Marketing Director to join our team based in India. This individual will play a pivotal role in shaping and executing marketing strategies targeted primarily at the American market.Responsibilities:

Market Research and Analysis:

o Conduct in-depth market research to understand trends, consumer behavior, and competitive landscape in the American market.o Analyze data and insights to identify opportunities for growth and market penetration.

Strategic Planning:

o Develop comprehensive marketing strategies aligned with the company's goals and objectives.o Collaborate with cross-functional teams to integrate marketing plans into overall business plans.

Brand Management:

o Lead efforts to build and maintain a strong brand presence in the American market.o Ensure brand consistency across all marketing channels and campaigns.

Digital Marketing:

o Oversee digital marketing initiatives, including social media, SEO, SEM, and email campaigns.o Utilize data-driven insights to optimize digital marketing performance.

Content Creation:

o Collaborate with content creators to develop compelling and relevant content for the American audience.o Ensure content aligns with the brand messaging and resonates with the target market.

Campaign Execution:

o Plan and execute marketing campaigns to drive brand awareness, lead generation, and customer acquisition.o Monitor campaign performance and adjust strategies as needed.

Collaboration and Communication:

o Liaise with the global marketing team to ensure consistency in messaging and branding.o Communicate marketing plans, results, and insights effectively to key stakeholders.

Budget Management:

o Develop and manage marketing budgets, ensuring optimal allocation of resources.o Monitor expenses and provide regular budget reports.Requirements:

Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.

Proven experience as a Marketing Director, preferably with a focus on the American market.

Strong understanding of American consumer behavior and market dynamics.

Exceptional strategic thinking and leadership skills.

Experience in digital marketing, brand management, and campaign execution.

Excellent communication and interpersonal skills.

Ability to thrive in a dynamic and fast-paced environment.

Base8

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