Executive - Content Marketing (2-4 yrs) Chennai (Online/Digital Marketing)
Freelance Recruiter
Chennai, Tamil Nadu
Permanent
Full-time
15 days ago
Type of Position: Full-TimeExperience: 1-3 yearsStarting Date: Immediate/Within 45 daysJob Title: Content Marketing ExecutiveLocation: ChennaiAbout the Role: Star Health Insurance is seeking an enthusiastic and creative Content Marketing Executive to join our growing content team. You will be responsible for conceptualising, creating, and managing engaging videos focused on health, wellness, insurance, and lifestyle topics. This role involves both behind-the-scenes strategy and occasional on-camera presence, making it ideal for someone comfortable with content ideation and presentationKey Responsibilities:- Plan and execute Video content strategies aligned with brand objectives and SEO best practices.- Research health-related topics and work with subject matter experts to simplify and script video content.- Coordinate video shoots - from scripting and location planning to shoot day execution with agencies.- Appear on camera when needed to host, voiceover, or present short-form content.- Work closely with editors, designers, and production teams to ensure timely publishing.- Monitor YouTube analytics to track performance, identify trends, and optimise future videos.- Collaborate with the social media team to repurpose video content for Instagram, LinkedIn, and other platforms.Requirements:- 1-3 years of experience in content creation, video marketing, or YouTube channel management.- Strong communication skills and comfort in front of the camera (previous hosting or acting experience is a plus).- Creative mindset with the ability to simplify complex topics into engaging video formats.- Basic knowledge of YouTube Studio, SEO for video, thumbnails, and audience retention strategies.- Bonus: Experience with mobile shooting, basic editing tools (CapCut, InShot, Premiere Rush), or Canva.- A degree in Mass Communication, Media Studies, Marketing, or a related field is preferred.What We Offer:- A platform to experiment with health + lifestyle content in an engaging video-first format.- The opportunity to feature as a face of the brand and grow your digital presence.- Hands-on exposure to campaign work, influencer collaborations, and YouTube content trends.- A young and creative team environment with strong learning potential. (ref:updazz.com)