Executive - Digital Marketing (3-4 yrs) Mumbai (Online/Digital Marketing)
Prorsum Technologies
Mumbai, Maharashtra
Permanent
Full-time
23 days ago
We are seeking a skilled and motivated Digital Marketing Executive to join our team at ePROTECT 360 Solutions Pvt. Ltd. The ideal candidate will be responsible for strategizing, executing, and analysing digital marketing campaigns across LinkedIn, Facebook, and X platforms to enhance brand visibility, engagement, and lead generation. Key Responsibilities : - Content Planning & Strategy: Develop and implement content calendars aligned with marketing goals, focusing on relevant topics that resonate with our target audience. - Content Creation & Design: Create engaging, informative, and technical content including articles, posts, graphics, and videos. Collaborate with designers for visual content creation to ensure brand consistency and high engagement. - Social Media Management: Regularly post content on LinkedIn, Facebook, and X according to the defined schedule. Maintain a consistent brand voice and optimize posting times for maximum reach. - Data Analysis & Reporting: Monitor and analyze campaign performance using platform analytics and other tools. Generate reports to measure KPIs such as rate, reach, impressions, and conversions. - Strategy Planning & Execution: Use data-driven insights to refine content strategies, optimize campaigns, and plan future activities to achieve targeted objectives. - Engagement & Community Management : Respond to comments, messages, and inquiries promptly. Foster community engagement and handle interaction professionally. - Stay Updated : Keep abreast of latest social media trends, platform updates, and best practices to continuously improve content and campaign effectiveness. Required Skills & Qualifications: - 3-4 years of hands-on experience in digital marketing, specifically on LinkedIn, Facebook, and X. - Strong understanding of social media algorithms, content strategies, and digital advertising. - Proficiency in content creation tools (Canva, Adobe Creative Suite, etc.) and analytics platforms. - Excellent writing, editing, and communication skills. - Ability to analyze data and derive actionable insights. - Creative thinker with the ability to plan and execute innovative campaigns. - Bachelor's degree in Marketing, Communication, or related field. Preferred Qualifications : - Knowledge of SEO and SEM. - Experience with social media management tools (Hootsuite, Buffer, etc.). - Basic graphic designing skills. (ref:updazz.com)