Executive - Social Media ( Female ) Responsibilities :- Perform research on current benchmark trends and audience preferences- Design and implement social media strategy to align with business goals- Set specific objectives and report on ROI- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)- Monitor SEO and web traffic metrics- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency- Communicate with followers, respond to queries in a timely manner and monitor customer reviews- Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures and blog layout)- Suggest and implement new features to develop brand awareness, like promotions and competitions- Stay up-to-date with current technologies and trends in social media, design tools and applications- Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals- Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams- Monitor the company's social media accounts and offer constructive interaction with users- Create methods for finding and saving online customer reviews- Analyze the long-term needs of the company's social media strategy and offer quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing planRequirements and skills :- The key qualifications and skills we are seeking in the ideal candidate are:- Proven experience in social media management, preferably within the last 1-2 years.- Familiarity with the social platforms and working with its tools and features.- Adeptness in managing multiple social media platforms, particularly Facebook, Instagram, and LinkedInn, Youtube.- Excellent communication skills and the ability to create captivating content for different target audiences.- Strong knowledge of current social media trends and best practices for effective brand promotion.- Proactive mindset with the ability to work independently as well as collaboratively with cross-functional teams.- Attention to detail and the ability to analyze social media metrics to drive engagement and achieve desired outcomes.- Basic video editing & canva graphics skills. (ref:updazz.com)
