Frigo & Bento Manager, Marketing & SalesLocation: Kochi/Tuticorin/Bangalore | Reports to: Director OperationsIndustry: RTE/RTC Seafood | QSR | Franchise RetailExperience: 58 YearsWere looking for a results-driven Manager Marketing & Sales to lead the retail growth of Frigo & Bentos ready-to-eat and ready-to-cook seafood products through QSRs and franchise outlets. The role demands strong FMCG/QSR experience and a passion for building sustainable seafood brand.Key ResponsibilitiesRetail & QSR ExpansionDrive sales through strategic marketing and store-level promotionsPlan and execute new QSR rollouts in a hub-and-spoke modelIdentify and onboard franchisee partners for outlet expansionEnsure outlet-level hygiene, branding, and service complianceChannel & Sales ManagementMonitor and support QSR operations inventory and local marketingAlign ATL/BTL and digital campaigns with sales goalsDevelop effective trade promotions to boost footfall and revenueCustomer & Product FocusGather customer insights to drive product innovationConduct competitor analysis and recommend growth strategiesEnsure consistent customer experience and quality standardsTeam & PerformanceLead the retail sales team and promoter networkMaintain sales and stock dashboards; review performance metricsCollaborate with supply chain and marketing teams for alignmentQualifications & SkillsEducation : Graduate in Business/Marketing/Hotel Management; MBA preferredExperience : 58 years in FMCG/food retail; 2+ years in QSR or franchise operationsSkills: Retail marketing, QSR operations, franchise management, teamleadership, customer analytics, FSSAI complianceCompensationAttractive package based on experience and potential
