Digital Marketing Executive

• Develop and execute comprehensive digital marketing strategies to achieve business goals.
• Stay abreast of industry trends and emerging digital channels to keep strategies innovative and effective.
• Develop engaging and relevant content for various digital platforms, including social media, blogs, and email marketing.
• Collaborate with design teams to create visually appealing and shareable content.
• Manage and oversee social media accounts to build brand presence and engage the target audience.
• Plan and execute social media campaigns, contests, and advertisements.
• Conduct keyword research and implement on-page and off-page SEO strategies to improve website visibility.
• Analyze website performance using SEO tools and make data-driven recommendations.
• Create and execute email marketing campaigns to nurture leads and retain customers.
• Optimize email campaigns for deliverability, open rates, and click-through rates.
• Plan and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Monitor and analyze campaign performance, adjusting strategies for optimal results.
• Use analytics tools to track and report on key performance indicators (KPIs).
• Provide regular performance reports, insights, and recommendations for continuous improvement.
• Collaborate with web development teams to optimize website content and user experience.
• Ensure website is up-to-date, user-friendly, and aligned with digital marketing goals.
• Work closely with cross-functional teams, including sales, design, and product teams, to align digital strategies with overall business objectives.
• Creative thinking and the ability to generate innovative ideas.

Expertia AI Technologies