Digital Marketing Manager

  • Mumbai, Maharashtra
  • Permanent
  • Full-time
  • 30 days ago
Job descriptionRole DescriptionThis is a full-time on-site role for an Assistant Manager/ Manager, Digital Marketing & Growth at TheEsthetic Clinics in Mumbai. The role involves tasks such as social media marketing, lead generation,web analytics, and digital marketing strategies. The Assistant Manager/ Manager will play a key rolein driving the clinic's online presence and growth through various marketing initiatives.We are looking for a skilled and passionate Assistant Manager/Manager of Digital Marketing andGrowth to drive our digital marketing initiatives within the Hair, Skin, and Cosmetic category of thehealth industry. This role requires hands-on execution experience in performance marketing, SEO,and social media, along with a strategic mindset to optimize our online presence and drive customerengagement.Key Responsibilities: Performance Marketing: Supervise, oversee, and manage performance marketing campaigns across channels (PPC,display ads, retargeting) to drive customer acquisition and revenue growth. Monitor, analyse, and report on campaign performance, optimising strategies to maximiseROI and achieve KPIs. SEO Strategy: Conduct thorough keyword research and competitive analysis to inform content strategy andSEO initiatives, along with SEO agency/ Freelancers. Optimize website content, landing pages, and blog posts for search engines to improveorganic search rankings and traffic, along with a content writer. Collaborate with web developers and content creators to ensure technical SEO bestpractices are implemented. Social Media Management (Supervise, but when needed, execute as well): Create and manage engaging content across social media platforms (Instagram, Facebook,LinkedIn, Quora, etc.) to enhance brand visibility and community engagement. Develop and execute social media campaigns that align with overall marketing strategiesand drive user-generated content. Monitor social media trends and analytics to adjust strategies and improve engagementmetrics. Content Development: Oversee the creation of compelling content that resonates with target audiences, includingarticles, videos, and graphics related to Hair, Skin, and Cosmetic products. Ensure all content is SEO-optimized and adheres to brand guidelines. Customer Engagement( WRT Retain of customer - CRM): Leverage data-driven insights to enhance the customer journey, improving user experienceacross digital platforms. Develop retention strategies that utilise email marketing, personalised messaging, andloyalty programs. Analytics and Reporting: Utilise analytics tools (e.g., Google Analytics, social media insights) to track performancemetrics, providing actionable insights to stakeholders. Prepare and present regular reports on campaign performance, market trends, and growthopportunities. Budget Management: Manage digital marketing budgets, ensuring efficient allocation of resources to maximiseimpact. Track spending and performance against budget goals, adjusting strategies as needed. Collaboration and Leadership: Collaborate with cross-functional teams, including product development, sales, and customerservice, to align marketing efforts with business objectives. Mentor and guide junior marketing staff, fostering a culture of continuous learning andimprovement.Job requirements
  • Experience: 3 to 7 Year.
  • Education : Bachelor of Engineering - Bachelor of Technology (B.E./B.Tech.)
  • Specilization : Any...
  • Skills :
  • Industry Type : Wellness/Fitness/Sports/Beauty
  • Status : Not Disclose.

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