
Copy Supervisor
- Gurgaon, Haryana
- Permanent
- Full-time
- To understand the importance of telling stories
- To understand the importance of brand & creative strategy and deliver output that is both creative and effective.
- To be responsible for writing, research and ideation of creative and innovative content that brings readership and encourages sharing
- To write short- and long-form copy and article
- To create and repurpose content for different usages
- To combine an authoritative voice and consumer education with comprehensive marketing integration
- To work closely with clients to create strong concepts from initial briefing
- To maintain a high awareness of relevant trending topics and news to identify content opportunities
- Optimizing social media content (language, message, tone) on the basis of the behavior of our target audience
- Understanding social media insights (reach, engagement etc.), and working with the analytics team to implement learnings and sharpen/better content.
- To work closely with internal teams, marketing managers and cross-functional teams to create strong concepts from initial briefing
- To set tone and drive creativity, working closely with agency and client leads to ensure creative excellence, timeliness and integrated thinking on what's best for the brand.
- 4 years writing in an advertising environment across top-level agencies
- Experience of publishing through social media channels
- A thorough understanding of how content can play out across multiple mediums
- Someone who can think video, content, editorial - very ideas/creative person
- Good copy hands-on experience - needs to get Gen Z
- Creative and meticulous in the use of language and data while developing concise, engaging text
- Demonstrated ability to combine and translate complex material from different sources and contexts into stories and content that engage and resonate with target audiences
- Confidence and comfortable working in a fast-paced, changing client environment
- A passionate and inspiring writer
- Self-motivated, working with little supervision
- Collaborative team player, open minded - non political
- Discrete about all confidential and personal information
- Driven, proactive, helpful, and enthusiastic team player
- Passion for and inquisitive about AI and new technologies
- Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.