- Leadership Role- Our client is a next-generation Martech company, that delivers end-to-end marketing and sales solutions to leading brands in India. The Job:Responsibilities:- Comprehensive keyword research for client products/services and their target audience - Monitoring and evaluating search results and search performance across the major search channels. - On-page optimization analysis, recommendations, and execution, in coordination with development and copywriting teams. - Monitoring and administering web analytics dashboards, reports, and key reporting tools. Pointing out key areas of importance in accordance with our goals. - Off-page posting, analysis, and optimization of activities. - Administering search engine programs (XML sitemaps, shopping feeds, webmaster tools) for diagnostic reporting. - Implementing link-building campaigns in coordination with our SEO goals. - Website auditing and requirement mapping. - Defining key metrics and translating SEO results into business objectives and ROI. Keeping pace with SEO, social media, and digital marketing industry trends and developments. - Collaborating with the team and management on project development, timelines, and results. - Working closely with other team members to meet client goals.Ideal Candidate:Skills & Traits:- Proven 3+ years experience in SEO executive or similar role.- In-depth knowledge of research principles and methods and expertise in analyzing data- Familiarity with HTML, CSS, and JavaScript.- Knowledge of Google Analytics, Google Search Console, GTM, Microsoft Excel, and SEO analysis & reporting tools.- Amazon SEO and Youtube SEO will be an added advantage.- Efficient, organized, and process-oriented.- Good command of the English language. (ref:updazz.com)
