A copywriter is responsible for writing content that will be used to market products and services, creating written pieces that are clear, concise, and engaging for customers. This is an important role for companies because copywriters are often responsible for creating the first impression of a company's brand. Self-motivation. The vast majority of copywriters work from home and set their own schedules. ... Audience Understanding. ... Creative Thinking. ... Attention to Detail. ... Marketing Knowledge. ... Research Skills. ... Ability to Incorporate Feedback. ... Passion.