Digital Marketing

Sudarshan Consolidated Ltd

Central Delhi
Rs. 30,000 per month
Permanent
Full-time

2 months ago

Company OverviewKaiser Industries Limited is a prominent name in the chemical manufacturing industry, specializing in surfactants and specialty chemicals for over 30 years. With advanced production facilities in Haryana, J&K, and Gujarat, the company serves diverse industries such as agrochemicals, paints, cosmetics, and textiles. Boasting a robust in-house R&D capacity and stringent quality assurance, Kaiser Industries is dedicated to innovation and excellence. The headquarters is located in Bahadurgarh, Haryana. For more details, visit .Job OverviewAs a Digital Marketing Specialist at Kaiser Industries Limited, you will be stationed in Central Delhi and work full-time in a mid-level capacity. Your role involves harnessing the power of digital platforms to enhance brand visibility and engagement for our diverse chemical manufacturing solutions. With a maximum of 6 years of relevant work experience, you will be part of a team that drives innovative digital strategies to maintain our competitive edge in the market.Qualifications and Skills

Expertise in social media management to foster community engagement across various platforms (Mandatory skill).
Proven experience in content marketing to effectively target and convert audiences (Mandatory skill).
Strong proficiency in crafting and executing SEO strategies to boost online visibility and reach.
Familiarity with content management systems for maintaining and optimizing web content.
Hands-on experience with Google Analytics to track and analyze website performance metrics.
Advanced knowledge of email marketing automation tools to build and nurture customer relationships.
Excellent copywriting skills to develop persuasive and compelling content across channels.
Ability to make informed decisions based on data-driven insights to enhance marketing effectiveness.

Roles and Responsibilities

Design and implement creative digital marketing campaigns that align with business objectives and enhance brand presence.
Manage and grow the company's social media presence by curating engaging content and fostering community interaction.
Work collaboratively with the content team to develop targeted marketing materials for various platforms and audiences.
Optimize website content and structure to improve search engine rankings and attract more organic traffic.
Utilize Google Analytics and other analytics tools to monitor campaign performance and make necessary adjustments for improvements.
Oversee email marketing initiatives, including strategy development, execution, and performance analysis.
Stay updated with the latest trends in digital marketing and suggest new approaches for enhanced effectiveness.
Collaborate with cross-functional teams to ensure consistent branding and messaging across all digital channels.

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