Lead Revenue Marketing - Mumbai
- Mumbai, Maharashtra
- Permanent
- Full-time
This is a remote opportunity. But the base location of the role holder has to be Mumbai.Role in nutshell:The Revenue Marketing team at BrowserStack is the part of the marketing function that works most closely with our sales team and has the sole objective of generating a revenue pipeline for sales. One of the most successful tactics for the team to currently generate pipeline is to host virtual and in-person events, both in scaled format and formats customised to a few large accounts. This is a strategic and problem-solving with ownership of getting execution done from other teams.As an Associate / Lead in Revenue Marketing, you will play a key role in strategizing and executing revenue marketing initiatives that help meet BrowserStack's growth ambitions by generating pipeline from new and existing customers. This role requires a keen business sense and an understanding of our customers to find revenue opportunities. You will collaborate with teams across sales, product and marketing to deliver marketing touchpoints that engage and drive business outcomes with our target personas.Desired experience:Ability to work independently in planning, managing and executing initiatives within strict timelinesConfidence to work closely with sales teams to craft programs that are results-driven in their approachA research mindset to seek the creative and best-in-class ways for generating pipe from our audienceAttention to detail with a strong bias to action and a refusal to settle for good enoughProficiency in working with data across tools like Salesforce, BigQuery, LinkedIn Ads, MailChimp, and other marketing toolsProficient in defining and tracking success metricsExperience working with multiple stakeholders across time zonesExcellent oral and written communication skillsWhat will you do?Partner with sales to identify and solve problem statements that will help in realising pipeline and revenue goalsDesign and execute marketing events and campaigns that deliver a compelling value proposition to our audience and drive them to take actionPartner with teams across marketing, design & sales teams to execute events and campaigns with right intel, channel mix, content, and engagement formatBuild strong POV on target accounts, personas and content hooks to attract and nurture across channelsContinuously optimise campaigns and problem-solve through execution challenges to maximise impactYou'll be able to influence our overall revenue marketing strategy as well as roll up your sleeves to execute on itBenefits:In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy:Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000Gratuity as per payment of Gratuity Act, 1972Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friendsRemote-First work environment that allows our people to work from homeRemote-First Allowance for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience