Digital Marketing Executive

VAP Group

  • Mumbai, Maharashtra
  • Permanent
  • Full-time
  • 2 months ago
  • Apply easily
About VAP GroupWho are we ?One stop destination for all blockchain solutions .We are adept at assisting all blockchain efforts, including ICO, STO, NFT, DeFi and IEO and FinTech, flourish in an intensely competitive and extremely volatile market with our knowledge of and expertise in all industry fundamentals.We strive to make your visions for blockchain projects a reality and offer multi-chain services to help you better serve your clients and create enduring brand recognition and consumer loyalty.We have highly qualified experts in Blockchain marketing, recruiting, media management, press releases, conference production, and other services.Roles and Responsibilities:
  • Plan, execute, and optimize digital marketing campaigns across various platforms such as email marketing, display advertising, social media, and search engines. (I've changed the order of the items listed)
  • Content writing for emailers and subject lines, managing UTM links and ensuring accurate tracking, A/B testing, database management
  • Assist in setup, monitoring and management of platforms such as event app, ticketing etc
  • Handle all coordination with multiple internal marketing teams and vendors to ensure that marketing communications content is updated
  • Brief in designs to internal teams accurately, ensure briefs are understood, follow-up with them on submission timelines and flag any delays to the respective Manager etc.
  • Ensure quality checks on designs in terms of content accuracy, adherence to technical specifications
  • Keep track of all deliverables to media partners, vendors
  • Track daily leads generated and tickets sold along with details of traffic source
  • Ensure that all artworks have been published online by the external agency and check them to ensure content is accurate and displayed as expected
  • Review campaigns on a daily basis to prepare reports on activity & spend.
Skills and Qualifications:
  • Bachelor's degree in Marketing, Communications, or related field.
  • Proven experience in digital marketing, preferably in the blockchain industry.
  • Strong knowledge of digital marketing channels, tools, and techniques.
  • Familiarity with SEO, SEM, email marketing, social media marketing, and content marketing principles.
  • Proficiency in Google Analytics and other digital marketing analytics platforms.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.
  • Ability to work independently and collaboratively in a team environment.
  • Detail-oriented with a strong focus on accuracy and quality.

VAP Group