Digital Marketing Executive
VAP Group
- Mumbai, Maharashtra
- Permanent
- Full-time
- Plan, execute, and optimize digital marketing campaigns across various platforms such as email marketing, display advertising, social media, and search engines. (I've changed the order of the items listed)
- Content writing for emailers and subject lines, managing UTM links and ensuring accurate tracking, A/B testing, database management
- Assist in setup, monitoring and management of platforms such as event app, ticketing etc
- Handle all coordination with multiple internal marketing teams and vendors to ensure that marketing communications content is updated
- Brief in designs to internal teams accurately, ensure briefs are understood, follow-up with them on submission timelines and flag any delays to the respective Manager etc.
- Ensure quality checks on designs in terms of content accuracy, adherence to technical specifications
- Keep track of all deliverables to media partners, vendors
- Track daily leads generated and tickets sold along with details of traffic source
- Ensure that all artworks have been published online by the external agency and check them to ensure content is accurate and displayed as expected
- Review campaigns on a daily basis to prepare reports on activity & spend.
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience in digital marketing, preferably in the blockchain industry.
- Strong knowledge of digital marketing channels, tools, and techniques.
- Familiarity with SEO, SEM, email marketing, social media marketing, and content marketing principles.
- Proficiency in Google Analytics and other digital marketing analytics platforms.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Ability to work independently and collaboratively in a team environment.
- Detail-oriented with a strong focus on accuracy and quality.