Lifestyle Content Writer

Buildout Retail Pvt Ltd

Responsibilities:

Researching and staying up-to-date on current shoe trends, brands, and technologies.
Generating creative ideas for engaging lifestyle content focused on shoes and related topics.
Writing high-quality articles, blog posts, and social media content that showcase footwear products, styling tips, industry insights, and more.
Collaborating with the marketing and product teams to develop content strategies that align with brand objectives.
Conducting interviews with industry experts, designers, and influencers to gather insights and quotes for content.
Optimizing content for SEO to increase visibility and drive organic traffic to our platforms.
Proofreading and editing content to ensure accuracy, clarity, and consistency in messaging.
Monitoring performance metrics and user engagement to refine content strategies and improve results.
Staying informed about competitor activities and industry developments to identify new content opportunities.

Qualifications:

Bachelor's degree in English, Journalism, Communications, Marketing, or related field.
Proven experience as a content writer with a focus on the shoe industry, preferably in a digital media or e-commerce environment.
Deep knowledge of footwear trends, styles, brands, and technologies.
Strong writing and editing skills with impeccable grammar and attention to detail.
Ability to adapt writing style to different platforms and target audiences.
Experience with SEO best practices and keyword research tools.
Excellent research skills and ability to gather information from reliable sources.
Creativity and ability to generate original ideas for shoe-related content.
Strong organizational and time-management skills, with the ability to prioritize tasks and meet deadlines.
Proficiency in content management systems (CMS) and basic understanding of HTML/CSS is a plus.
Passion for shoes and an understanding of their role in fashion and lifestyle trends.
Ability to work independently as well as collaborate with cross-functional teams.

Expertia AI Technologies