Responsibilities & Key DeliverablesDrive full-funnel brand campaigns across ATL, BTL, digital, and PRCollaborate closely with sales teams to design region-specific activations and demand-generation effortsExecute hyperlocal content and media plans that tie into the broader brand narrativeOwn post-launch communication strategy: influencer programs, social media, delivery-related storytellingPartner with agencies to deliver high-quality content across owned and earned mediaSupport brand tracking, campaign performance analysis, and experimentation with new platformsExperience5-8 years of experience in brand/digital marketing or integrated campaign rolesIndustry PreferredEV or mobility startupsConsumer tech and electronicsPremium automotiveFashion and lifestyle brandsOTT, gaming, or digital entertainmentQualificationsMBAGeneral RequirementsProven ability to own projects end-to-end with a strong sense of accountabilityHustle and agility to operate in a launch-heavy, fast-paced environmentCreative instinct to explore and execute unconventional formats (e.g., gaming, influencer-led content, UGC)Comfort working with field and regional teams to bridge brand and ground-level execution
