Assistant Commercial Marketing Manager Prestige
Beam Suntory
- Mumbai, Maharashtra
- Permanent
- Full-time
- Coordinates and facilitates the execution of all the commercial marketing initiatives in Mumbai for the on and off premise customers.
- Actively participates in the JBP's and MOU's agreement with key customers to ensure the inclusion of the brand and commercial marketing plans into all joint customers plans.
- Responsible for tracking at store of the Commercial Marketing initiatives: visibility materials, VAP's, brand advocacy, wall-base execution, menu listing, etc
- Seeks for approvals and authorizations from store/bar managers, consolidates the paperwork, communicates advances internally for executions of point of sales material.
- Coordinates transportation, reception, storage and implementation of visibility materials
- Execute and track implementation of the defined outlet standards for the Mumbai.
- Work closely with the Key Account Manager in Mumbai to build the plans for Must-win accounts delivering Halo accounts, execution, Wall Bays, Visibility materials, etc.
- Work closely with RCMM Prestige City to input with the nuances of the Mumbai market while providing regular feedback on the effectiveness of the plans.
- Build specific plans for building distribution with wholesalers and distributors for key brand to reach the region /state objectives.
- Evaluate the return of investment (ROI) and effectiveness of the key activities providing input to the Customer Development and Commercial Marketing team.
- Build the shopper understanding and drive the execution of the insight's agenda for Mumbai
- Conduct review meetings with Brand Ambassadors and provide performance updates to the region for necessary actions.
- Graduated in business/strategy/management. Postgraduate is a plus.
- 2-3 Years of experience in commercial functions (sales, trade) in in Alcobev or relevant industries (FMCG)
- Preferable experience in the on-premise business. Desirable in the Prestige / Luxury business