Senior Executive - Ad Sales, Hindi Movies, English, Info FCT
The Walt Disney Company
- Kolkata, West Bengal
- Permanent
- Full-time
This is a revenue generation role where the incumbent will be responsible to sell our advertising solutions to media agencies and marketeers for Hindi Movies, English, Info FCT. The position holder will be responsible for maintaining relationships with a designated set of key strategic accounts and identifying new accounts to maximize revenue from them through sale of commercial time and branded solutions.Context:Star Gold is our flagship Paid Hindi movie Channel in Tier-1 Market and is a critical part of any client's Hindi Speaking Market plan. It has been amongst the leaders in terms of reach across Hindi Movie channels and has been contributing significantly in terms of revenues. Also, Star Movies & Star World are our flagship English Channels and are the biggest platform for movie premieres, and impacts like Oscars and MasterChef Australia. The role is very critical in achievement of regular revenues, identifying MOTM sponsorships, and monetizing Impacts, as well as having a complete hold over the portfolio / territory.The cluster comprise of Star Gold Romance, Star Gold Thrills & UTV Bindaas. Star Romance & Thrills have recently been relaunched and out of them Thrills have come on Free Dish which have led to channel climbing up the rankings. SG Thrills is now among top 4 channels in the Hindi Movies genre and require focus to have incremental growth and at the same time SG Romance needs attention since it is a growing channel in the genre.Key Responsibilities:Strategic / Policy related KRAs
- Develop a thorough understanding of the product, its strengths, positioning, content etc. to be leveraged for pitch impact and effectiveness
- Develop a thorough understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization
- Network, engage with and build strong relationships across levels at client as well as agency organizations to understand business trends, have direct visibility on upcoming campaigns and revenue potential
- Demonstrate thought partnership through a comprehensive understanding of the client and agency organization, their marketing needs, campaign efficiency metrices etc.
- Build a strategy to derive maximum revenue for your accounts
- Create, negotiate and close deals that maximize price/market share and deliver on the client’s and agency’s marketing objectives and expectations.
- Map competition (Sales strategy/Programs/Clients) and use market intelligence to develop strategies to maximize market share
- Deliver maximum value on deals by collaborating with cross-functional teams across the organization (PRS, Operations) and taking complete ownership of deal execution, client servicing and post evaluations of campaigns
- Act as an ‘Account Manager’ rather than a ‘Seller’ by providing dedicated account management to develop and nurture strong long-term relationships with key accounts.
- Business development to identify new clients
- Accurate monthly revenue projections
- Meet or exceed monthly/quarterly/annual quotas
- Achievement of CPRP benchmarks and high market share
- Continuously identify opportunities for additional revenue sources through non FCT avenues – Brand Solutions
- Continuously strive to identify opportunities to maximise revenue opportunities
- Monthly / Quarterly / Annual Revenue
- Price / yield
- Client Count (Effective coverage)
- Accuracy of projections and productivity
- Minimum Qualification: MBA
- Total of about 2-5 years of sales experience
- Business acumen
- Networking and relationship building
- Collaboration
- Learning agility
- Analytical thinking
- Result orientation